Lovisa Fåhræus: Power of Fashion

Lovisa Fåhræus primer je snage i samosvesti, model koji je svoju karijeru izgradio sa jasnom vizijom i istinskom strašću. Njena priča o ulasku u svet modelinga počinje spontano, kada je njen dečko prvi put primetio njen potencijal i predložio joj da se bavi modelingom. To je označilo početak njenog puta, koji je tekao prirodno i bez ikakvih sumnji. Njena posvećenost ovoj profesiji i unutrašnja sigurnost čine je prepoznatljivom u industriji.

Iako je pre nego što je postala model, imala iskustva kao profesionalni fudbaler, naučila je da u svetu mode vrednost nije mera uspeha, već unutrašnje spoznaje i autentičnosti. Njen savet je jasan: kada se oslanjate na svoje unutrašnje vrednosti, a ne na spoljašnju validaciju, postajete nezaustavljivi.

Kako ste započeli svoju karijeru modela i šta vas je inspirisalo da se odlučite za ovu profesiju?

Zapravo, moj dečko mi je prvi rekao da treba da se bavim modelingom—prvi put kada me je video. Ta njegova opaska mi je ostala u sećanju, a zatim, kao što to univerzum čini, odvela me pravo do toga. Sve se desilo tako prirodno i nikada mi ništa u životu nije bilo jasnije. Znam da je ovo mesto na kojem treba da budem.

Da li postoje neki uzori ili mentori koji su uticali na vašu karijeru?

Definitivno! Gisele Bündchen je neko koga zaista obožavam—njena energija, prisutnost, njena snaga… jednostavno, niko nije kao ona. Ali, još ličnije, mama mog dečka, Michaela Bercu, bila je neverovatna inspiracija. Bila je prva manekenka na naslovnoj strani Voga koju je Anna Wintour postavila, noseći izgled koji je potpuno promenio stil tog magazina. Prvi put kad sam je upoznala, nisam imala pojma ko je—samo sam videla ovu neverovatno visoku, izuzetno lepu ženu koja je bila tako skromna i ljubazna. Onda sam primetila gomilu VOGUE naslovnih strana na stolu u njihovoj dnevnoj sobi… sve su to bile njene. Bila sam šokirana! Uvek je bila tu za mene i stvarno mi je pokazala kako da budem jaka i da razumem da uspeh dolazi jednostavno iz toga da budem svoja.

Modeling vas često vodi na neverovatna mesta. Koje vam je do sada bilo omiljeno odredište i zašto?

Putovanja su jedan od najlepših delova ovog posla—što imamo priliku da vidimo svet, upoznamo nove ljude i doživimo nove kulture, a sve to dok radimo. To je takav blagoslov. Jedno od mojih omiljenih radnih odredišta do sada bilo je Kostarika—mesto koje mi je vrlo blisko i zaista jedno od mojih srećnih mesta. Biti okružen prirodom, raditi i ujedno se sunčati? Šta više poželeti?

Koji su neki od najvećih izazova s kojima ste se susreli kao model, i kako ste ih prevazišli?

Najveći izazov bio je pad samopouzdanja. Dolazeći iz sveta profesionalnog fudbala, bila sam navikla da se moja vrednost meri prema mojim postignućima. U ovoj industriji, morate da naučite da odvojite sebe od spoljnog validiranja. Ništa nije lično. Kada zaista znaš ko si i koliko vrediš—nezavisno od uspeha, mišljenja ili bilo čega spoljnog—postaješ nezaustavljiv.

Kao model, vaši beauty rituali su verovatno ključni. Možete li podeliti neke od svojih najboljih saveta za održavanje zdrave kože i kose dok ste na putu?

Oh, apsolutno. Moj broj jedan savet? Hidratacija, hidratacija, hidratacija. Nikada me nećete videti bez moje ogromne boce vode od 2L—zapravo, to je pomalo smešno, ali odličan način za započinjanje razgovora!

Kako izgleda vaš tipičan dan tokom fotoshootinga ili modne revije?

Za mene, posao počinje pre stvarnog dana. Pripremu shvatam ozbiljno—dobro se hranim, osećam se dobro, postavljam svoje namere i ciljeve za taj specifičan posao. Možda je to zbog mog sportskog porekla, ali zaista verujem da je proces isto toliko važan kao i krajnji rezultat. Na dan revije, dajem sebi dovoljno vremena ujutro da krenem polako, bez žurbe. Prvo pijem svoj zeleni prah i toplu limunovu vodu, istežem se, praktikujem zahvalnost, a idealno, odem u kratku šetnju—uvek bih radije koristila nego javni prevoz, ako nije suviše daleko, samo da mogu da šetam i udišem svež vazduh. Na setu, uvek nosim svoje užine i pijem matchu da bih održala energiju. Kada sam u radnom modu, ja sam u RADNOM MODU—ništa ne može da mi stane na put. Kada je posao završen, nagradim se hranom koju želim. Uvek završavam dan sa svežim vazduhom, dugim tušem i, naravno, zahvalnošću. To je ključ za srećan i bogat život.

Osim modelinga, imate li još neki cilj ili ambiciju koju želite da postignete u budućnosti?

Apsolutno—toliko! Veoma sam strastvena u vezi sa zdravljem i ishranom, pa definitivno želim da produbim svoje znanje u toj oblasti. Takođe, imam jaku viziju da inspirišem ljude da gledaju svet na drugačiji način—da veruju u svoj put u potpunosti, bez obzira na to šta im okruženje govori. Odrasla sam na severu Švedske, okružena prelepom prirodom, i davanje nečega našoj planeti je nešto što mi je zaista važno. Želim da pokažem svoju zahvalnost za zemlju i poštujem činjenicu da smo uopšte ovde, doživljavajući ovaj život.

Koje uzbudljive projekte ili saradnje možemo očekivati od vas u narednoj godini?

Sve što mogu da kažem je: vreme je za šou.

English here:

How you got started in modeling and what inspired you to pursue this career?

It was actually my boyfriend who first told me I should model—the very first time he saw me. That comment stuck with me, and then, as the universe does, it led me right to it. It all happened so naturally, and nothing has ever felt clearer to me in my life. I know this is where I’m supposed to be.

Have there been any mentors or role models who have influenced your career, and what advice have they given you?

Definitely! Gisele Bündchen is someone I truly admire—her energy, her presence, her fierceness… there’s just no one like her. But even more personally, my boyfriend’s mom, Michaela Bercu, has been an incredible inspiration. She was Anna Wintour’s very first Vogue cover model, wearing a look that completely shifted the magazine’s style at the time. The first time I met her, I had no idea who she was—I just saw this insanely tall, strikingly beautiful woman who was so humble and kind. Then I noticed the STACKS of Vogue covers on their living room table… all of her. I was in shock! She has always been there for me and has really taught me to be tough, to have skin on my nose, and to understand that success comes from simply being myself.

Modeling often takes you to some amazing places. What has been your favorite destination so far, and why?

Traveling is one of the most beautiful parts of this job—that we get to see the world, meeting new people and experiencing new cultures, all this while working. Such a blessing. One of my favorite work destinations so far has been to Costa Rica—a place that is very close to my heart and truly one of my happy places. To be surrounded by nature, working, and getting a tan at the same time? What more could you ask for?

What are some of the biggest challenges you’ve faced as a model, and how have you overcome them?

The biggest challenge has been the confidence dip. Coming from a background as a professional soccer player, I was used to my worth being measured by my achievements. In this industry, you have to learn to separate yourself from external validation. Nothing is ever personal. When you truly know who you are and your worth—independent of success, opinions, or anything outside of yourself—you become unstoppable.

As a model, your beauty and skincare routines are likely essential. Could you share some of your top tips for maintaining healthy skin and hair on the go?

Oh, absolutely. My number one rule? Hydrate, hydrate, hydrate. You’ll never catch me without my giant 2L water bottle—it’s actually kind of funny, and a great conversation starter!

What’s a typical day like for you during a photoshoot or runway show?

For me, the work starts before the actual day. I take my preparation seriously—eating well, feeling good, setting my intentions and goals for that specific job. Maybe it’s my athletic background, but I really believe the process is just as important as the end result. On the day of, I give myself plenty of time in the morning to move slowly, no rushing. I drink my green powders and hot lemon water first thing, stretch, practice gratitude, and ideally, take a little walk—would always prefer public transportation if it’s not too far, just so I can walk there and get some fresh air. On set, I always bring my own snacks and sip on matcha to keep my energy up. When I’m in work mode, I am in WORK MODE—nothing can get in the way of that. Once the job is done, I treat myself to whatever food I’m craving—usually a good pad Thai (seriously, I could eat that every day). I always end my day with fresh air, a long shower, and, of course, gratitude. That’s the key to a happy and abundant life.

Aside from modeling, do you have any other aspirations or career goals that you hope to achieve in the future?

Absolutely—so many! I’m super passionate about health and nutrition, so I definitely want to deepen my knowledge in that area. I also have a strong vision of inspiring people to see the world differently—to believe in their own path fully, no matter what their surroundings tell them. Growing up in the north of Sweden, I was surrounded by breathtaking nature, and giving back to our planet is something that’s really important to me. I want to show my appreciation for the earth and honor the fact that we’re even here, experiencing this life.

What exciting projects or collaborations can we expect from you in the upcoming year?

All I can say is: it’s showtime.

Photographer / Mike Meskin
Model / Lovisa Fahraeus
Make Up & Hair / Diana Arian
Fashion Stylist / Adriana Popovic