Izazivajući vrtoglavi ritam brze mode, KÔYÉ je stvorio utočište večite elegancije i svesne luksuznosti. Alicia Issaka je 2019. godine osnovala ovu marku koja potiče iz Pariza. KÔYÉ predstavlja savremenu viziju ženstvenosti: hrabru, a opet rafiniranu, sofisticiranu, ali pristupačnu.
Dizajnerka sa pričom
Za Aliciju Issaku, KÔYÉ predstavlja mnogo više od modne marke; to je ostvarenje doživotne strasti prema pričanju priča kroz tekstil i dizajn. Odrasla u Parizu, Alicia je od malih nogu bila izložena bogatom svetu tkanina i zanatskih tehnika, što je oblikovalo njeno verovanje da odeća nosi kulturno i emotivno značenje. „Odeća nikada nije samo o izgledu“, kaže Alicia. „To je način da podelite ko ste—vašu snagu, vašu gracioznost i vašu individualnost.“ „Moda govori jezikom emocija“, razmišlja, a oči joj blistaju sa istom strašću koja je prvobitno zapalila njen put.
Alicijino putovanje je bilo inspirisano njenim multikulturalnim odrastanjem, opsežnim putovanjima i ženama koje je upoznala tokom svog života. Svaki od ovih uticaja doprinosi DNK KÔYÉ, čineći ga markom koja odjekuje na ličnom nivou.
Filozofija KÔYÉ
U svojoj suštini, KÔYÉ je o svestranosti i osnaživanju. Dizajnirani za žene koje žive dinamične živote, KÔYÉ komadi se lako prilagođavaju prelazu iz dana u noć, iz posla u zabavu. KÔYÉ žena se kreće kroz život sa gracioznom odlučnošću. Jednako se snažno oseća dok vodi sastanak u sali za konferencije ili pije šampanjac pri zalasku sunca, njen garderober je arsenal mogućnosti. Zvezda brenda, Samarcande haljina od baršuna, oličava ovu dualnost—njen luksuzni materijal hvata svetlost poput tečnog zlata, dok arhitektonske linije govore o moći i prisutnosti. Ili top Hérat, koji spaja minimalističku eleganciju sa zabavnim, odvojivim okovratnikom koji dodaje svestranost.
U industriji koja je često kritikovana zbog svog ekološkog otiska, KÔYÉ ide pažljivo, ali odlučno. Svaki komad nastaje u malom, veštom ateljeu u Barseloni, gde majstori rade kao moderni alhemičari, transformišući održive tkanine u održivu i svestranu odeću. Od bogatih baršuna do delikatnih čipki, tkanine se biraju ne samo zbog estetske privlačnosti, već i zbog sposobnosti da laskaju svim tonovima kože i tipovima tela.
Stil koji govori
Posvećenost održivosti čini KÔYÉ brendom koji se izdvaja u modnoj industriji. Kolekcije brenda se proizvode u ograničenim serijama kako bi se smanjio otpad, dok lokalno nabavljene tkanine naglašavaju posvećenost smanjenju ekološkog uticaja. „Naš cilj je da kreiramo odeću koja traje—i u kvalitetu i u stilu“, objašnjava Alicia. „Želimo da svaki komad bude produžena ruka žene koja ga nosi.“ Naglasak na zanatstvu osigurava da svaki detalj, od konstrukcije do završnih obrada, odražava etos brenda o promišljenom dizajnu. Bilo da je to haljina koja se prilagođava telu poput druge kože ili top koji zrači nenametljivim šarmom, svaki komad deluje namerno i jedinstveno.
Oda ženama
La Muse, najnovija kolekcija KÔYÉ, predstavlja iskrenu počast ženama koje inspirišu Aliciju. Od snažnih silueta do mekih, tekućih tkanina, komadi slave dualnost ženstvenosti—delikatnu, ali moćnu, hrabru, ali suptilnu.
Dizajni KÔYÉ-a teže da osnaže žene, pomažući im da se osećaju samouvereno i blistavo u svakom okruženju. Bilo da je to u sali za sastanke ili na plesnom podijumu, komadi KÔYÉ-a kreirani su da se savršeno prilagode ženi koja ih nosi, omogućavajući joj da se oseća što neverovatnije i snažnije.
Pogled unapred
Kako KÔYÉ raste, Alicia Issaka ostaje verna svom opredeljenju za održivost, individualnost i vanvremenski dizajn. Ona zamišlja budućnost u kojoj KÔYÉ-ova promišljena kreacija postane sinonim za svesni luksuz. „Moda nije samo o odeći—radi se o povezivanju“, kaže Alicia. „Radi se o tome da žene učinimo vidljivim, slavljenim i nezaustavljivim.“ KÔYÉ nije samo brend; to je pokret. Spajajući modu sa svrhom, Alicia Issaka redefiniše šta znači oblačiti se sa namerom u današnjem svetu.
English here:
Defying the dizzying pace of fast fashion, KÔYÉ created a sanctuary of timeless elegance and conscious luxury. Alicia Issaka founded this Paris-born brand in 2019. It embodies a contemporary vision of femininity: bold yet refined, sophisticated yet approachable.
A designer with a story
For Alicia Issaka, KÔYÉ represents much more than a fashion brand; it’s the realization of a lifelong passion for storytelling through textiles and design. Growing up in Paris, Alicia’s early exposure to the rich world of fabrics and artisan techniques cultivated her belief that clothing carries cultural and emotional significance.
“Clothing is never just about appearances,” Alicia says. “it’s a way to share who you are—your strength, your grace, and your individuality.Fashion speaks in the language of emotions.” she muses, her eyes dancing with the same passion that first ignited her journey.” Alicia’s journey has been inspired by her multicultural upbringing, extensive travels, and the women she’s met along the way. Each of these influences contributes to the DNA of KÔYÉ, making it a brand that resonates on a personal level.
The philosophy of KÔYÉ
The philosophy of KÔYÉAt its core, KÔYÉ is about versatility and empowerment. Designed for women who navigate dynamic lives, the pieces effortlessly transition between day and night, work and play. Indeed, the KÔYÉ woman moves through life with graceful determination. She’s equally at home commanding a boardroom or sipping champagne at sunset, her wardrobe an arsenal of possibilities.
The brand’s hero piece, the Samarcande velvet dress,, embodies this duality – its sumptuous fabric catching light like liquid gold, while its architectural lines speak of power and presence. Or the Hérat top, which pairs minimalist elegance with a playful, detachable collar for added versatility.
In an industry often criticized for its ecological footprint, KÔYÉ treads softly but deliberately. Each piece emerges from a small, skilled atelier in Barcelona, where artisans work like modern-day alchemists, transforming sustainable fabrics into sustainable and versatile clothes. From rich velvets to delicate laces, the fabrics are chosen not only for their aesthetic appeal but for their ability to flatter all skin tones and body types.
Style that speaks
KÔYÉ’s dedication to sustainability sets it apart in the fashion industry. The brand’s collections are produced in limited runs to minimize waste, while locally sourced fabrics underscore its commitment to reducing environmental impact.
“Our goal is to create clothing that lasts—both in quality and in style,” Alicia explains. “We want each piece to feel like an extension of the woman who wears it.” The emphasis on craftsmanship ensures that every detail, from construction to finish, reflects the brand’s ethos of thoughtful design. Whether it’s a dress that hugs the body like a second skin or a top that exudes understated charm, each creation feels intentional and unique.
A tribute to women
La Muse, KÔYÉ’s latest collection, is a heartfelt tribute to the women who inspire Alicia. From strong silhouettes to soft, flowing fabrics, the pieces celebrate the duality of femininity—delicate yet powerful, bold yet understated.
KÔYÉ’s designs aim to empower women, helping them feel confident and radiant in every setting. Whether it’s the boardroom or the dance floor, KÔYÉ pieces are created to move seamlessly with the wearer, making them feel as stunning as they are strong.
Looking forward
As KÔYÉ grows, Alicia Issaka remains steadfast in her commitment to sustainability, individuality, and timeless design. She envisions a future where KÔYÉ’s thoughtful creations become synonymous with conscious luxury.
“Fashion is not just about clothing—it’s about connection,” Alicia says. “It’s about making women feel seen, celebrated, and unstoppable.”
KÔYÉ isn’t merely a brand; it’s a movement. By blending fashion with purpose, Alicia Issaka is redefining what it means to dress with intention in today’s world.
