Dana 7. decembra 2024. godine, u Kneževini Monako održan je jedan od najiščekivanijih tematskih događaja godine: Bal de Noël u Salle Empire hotela Hôtel de Paris. Među uglednim gostima bila je i njeno visočanstvo princeza Charlene, koja je očarala prisutne svojom elegancijom i gracioznošću. Ova glamurozna prilika donela je i značajnu vest: globalno prepoznat brend jakni od guščijeg perja, Guvet, ponosno je najavio svoje partnerstvo sa fondacijom Princess Charlene of Monaco – saradnju osmišljenu s ciljem unapređenja razvoja sporta među mladima širom sveta.
Zajednička vizija za osnaživanje mladih
Fondacija Princess Charlene of Monaco osnovana je 2012. godine s misijom da poboljša živote dece kroz sport, obrazovanje i programe bezbednosti. Promovišući sigurnost u vodi, učešće u sportu i osnaživanje mladih, fondacija je u poslednjoj deceniji pozitivno uticala na više od 1.000.000 ljudi u 43 zemlje. Kroz ovo partnerstvo, Guvet i fondacija teže da omoguće širi pristup sportovima poput stonog tenisa, tenisa, ragbija, plivanja i skijanja, podstičući fizičko i mentalno blagostanje mladih.
Guvetova posvećenost društvenoj odgovornosti
Kao lider u proizvodnji zimske odeće, Guvet već dugo stavlja razvoj mladih i društveni uticaj u središte svojih aktivnosti. Kao član UN Global Compact i CAA Climate Ambition Accelerator inicijativa, kompanija spaja inovaciju sa snažnim osećajem globalne odgovornosti. Još od 2016. godine, Guvetov program Warm Winter donosi neophodnu toplinu deci u planinskim predelima Kine, pokazujući svoju predanost podršci ugroženim zajednicama i unapređenju kvaliteta života.
Penny Chyi, direktorka marketinga i generalna menadžerka međunarodnog poslovanja kompanije Guvet, izjavila je:„Kao brend posvećen zimskoj odeći, Guvet nastoji da zagreje ne samo tela potrošača, već i njihova srca. Tokom protekle decenije, duboko smo posvećeni javnom dobru, posebno kada su u pitanju deca. Čvrsto verujemo da sport otvara vrata ka snažnom telu, pozitivnom umu i optimističnoj budućnosti. Upravo ta uverenja pokreću naše partnerstvo sa fondacijom Princess Charlene of Monaco. Radujemo se što ćemo omogućiti većem broju mladih da se uključe u značajne sportske aktivnosti i osvetliti njihove sportske snove.”
Pogled u budućnost: Širenje mogućnosti za mlade
Partnerstvo donosi raznovrsne prilike za razvoj omladinskog sporta, od stonog tenisa, tenisa, ragbija i plivanja do zimskih disciplina poput skijanja. Podstičući kreativnost, timski rad i otpornost, inicijativa mladima pruža ključne alate za uspeh – kako u sportu, tako i u životu.
Njeno visočanstvo princeza Charlene od Monaka izjavila je: „Sport je snažan pokretač društvenog napretka, naročito za mlade. Pored toga što jača fizičko zdravlje, sport deci pruža prilike koje im mogu promeniti život i oblikovati budućnost. Duboko smo zahvalni na velikodušnoj podršci kompanije Guvet i radujemo se nastavku ove saradnje kako bismo zajedno kreirali svetliju budućnost za mlade širom sveta.”
Osnaživanje snova, izgradnja budućnosti
Partnerstvo između kompanije Guvet i fondacije Princess Charlene of Monaco naglašava zajedničku posvećenost inspirisanju i podršci mladima širom sveta. Širenjem pristupa sportu, ova saradnja pomaže mladima da razviju samopouzdanje, otpornost i veštine potrebne za zdraviju i perspektivniju budućnost.
Foto: Courtecy of Guvet
Uniting Elegance and Purpose:
Guvet and the Princess Charlene of Monaco Foundation Collaborate to Empower Youth Through Sports
On December 7, 2024, one of the most anticipated themed events of the year took place in the Principality of Monaco: the Bal de Noël at the Salle Empire of the Hôtel de Paris. Among the distinguished guests was Her Serene Highness Princess Charlene, who captivated attendees with her elegance and grace.This glamorous occasion also highlighted a significant announcement: the globally renowned goose down jacket brand Guvet proudly unveiled its partnership with the Princess Charlene of Monaco Foundation, a collaboration designed to foster youth sports development worldwide.
A Shared Vision for Youth Empowerment
Founded in 2012 by Her Serene Highness Princess Charlene of Monaco, the Princess Charlene of Monaco Foundation is dedicated to improving the lives of children through sport, education, and safety initiatives. By promoting water safety, sports participation, and youth empowerment, the Foundation has positively impacted over 1,000,000 people across 43 countries in the past decade.Through this partnership, Guvet and the Foundation aim to provide greater access to sports such as table tennis, tennis, rugby, swimming, and skiing, promoting both physical and mental well-being among young people.
Guvet’s Commitment to Social Responsibility
As a leader in winter apparel, Guvet has long prioritized youth development and social impact. A member of the United Nations Global Compact and the CAA Climate Ambition Accelerator, the company combines innovation with a strong sense of global responsibility.Since 2016, Guvet’s “Warm Winter” programme has brought essential warmth to children in China’s mountainous regions, exemplifying its dedication to supporting vulnerable communities and improving lives.
Penny Chyi, Chief Marketing Officer and General Manager of International Business at Guvet, stated:“As a brand focused on winter clothing, Guvet aspires to warm not only the bodies of consumers but also their hearts. Over the past decade, Guvet has been deeply dedicated to public welfare, particularly for children. We firmly believe that sports are a gateway to strong bodies, positive mindsets, and optimistic futures. This belief fuels our partnership with the Princess Charlene of Monaco Foundation. We look forward to enabling more young people to engage in meaningful sporting activities and to illuminating their athletic dreams.”
Looking Ahead: Expanding Youth Opportunities
The partnership introduces a variety of opportunities for youth sports, from table tennis, tennis, rugby, and swimming to winter disciplines like skiing. By fostering creativity, teamwork, and resilience, the initiative equips young people with essential tools to excel both in sports and in life.
Her Serene Highness Princess Charlene of Monaco shared:“Sports are a powerful catalyst for societal progress, especially for youth. Beyond strengthening physical health, sports provide life-changing opportunities for children to shape their futures. We are profoundly grateful for Guvet’s generous support and look forward to continuing this collaboration to create a brighter future for youth worldwide.”
Empowering Dreams, Building Futures
The partnership between Guvet and the Princess Charlene of Monaco Foundation underscores a shared commitment to inspiring and supporting youth worldwide. By expanding access to sports, the collaboration empowers young people to develop confidence, resilience, and the skills needed for a healthier, more promising future.
Foto: Courtecy of Guvet
