Godina 2024. označava petogodišnjicu brenda ABOAB, savremenog brenda nakita koji od svog osnivanja u New Yorku besprekorno spaja skulpturalne forme, dizajn inspirisan umetnošću i zanatsku izradu. Povodom ovog jubileja, ABOAB je predstavio svih osam svojih kolekcija na posebnom pop-up događaju, pružajući intiman uvid u kreativnu evoluciju brenda.
Osnovan 2019. godine, ABOAB je dobio ime po četiri krvne grupe – A, B, O i AB – koje simbolizuju raznolikost i spajanje različitosti. Ovi principi su duboko utkali svaki komad nakita. Dizajni balansiraju eleganciju i jednostavnost, posmatrajući nakit ne samo kao dodatak, već kao oblik ličnog izraza i povezanosti.
Vrhunac događaja bilo je predstavljanje nove kolekcije SURROUND, inspirisane istoimenim albumom ambijentalne muzike Hiroshija Yoshimure iz 1986. godine. Dizajnerka K Li istražila je suptilne odnose između ljudi i njihovog okruženja, kreirajući forme srebra koje obavijaju zlato kako bi dočarao te intimne veze. Kako je K rekla: „Kroz isprepletene i obavijajuće dizajne, analiziramo emotivne zavisnosti koje nastaju između ljudi i njihove okoline, kao i odnos između ljudskog tela i samog nakita.”
Za suosnivačicu brenda Mischu Yan, ovaj događaj bio je trenutak za refleksiju: „Kada vidite svih osam kolekcija izloženih zajedno, jasno je kako je brend evoluirao, a da je sačuvao svoju suštinu. Svaka kolekcija priča svoju priču, ali sve su povezane temama prirode, umetnosti i ljudske povezanosti.” Gosti su imali priliku da prate putovanje brenda od minimalističke kolekcije INTIMACY do organske, prirodom inspirisane serije TEN CHI i dalje.
Gledajući u budućnost, ABOAB je podelio svoju viziju daljeg razvoja, naglašavajući dublju povezanost s publikom i otvaranje novih kreativnih horizonata. „Održivost će igrati značajniju ulogu u našem procesu stvaranja,” rekla je Mischa. „Takođe želimo da sarađujemo sa različitim disciplinama, pomerajući granice kako bismo naše dizajne učinili svežim i značajnim.”
K Li se osvrnula na emotivne narative koji oblikuju njihov rad: „Nakit nije samo predmet—on je način da se ispričaju priče i zabeleže trenutci. U budućnosti želimo da stvaramo komade koji nastavljaju da rezonuju na ličnom nivou, spajajući tradiciju s modernom estetikom.”
Kako se bliži sezona praznika, ABOAB poziva sve da proslave ovih pet godina i istraže kolekcije uz ekskluzivne praznične popuste—savršena prilika za kupovinu značajnih poklona i otkrivanje najboljih ponuda godine na ABOAB sajtu.
Five-Year Journey of Craftsmanship, Diversity, and Timeless Design
Year 2024 marks the fifth anniversary of ABOAB, a contemporary jewelry brand that has seamlessly blended sculptural forms, art-inspired designs, and artisan craftsmanship since its founding in New York City. To celebrate, ABOAB brought together all eight of its collections for a special pop-up event, offering an intimate glimpse into its creative evolution.
Founded in 2019, ABOAB derives its name from the four blood types—A, B, O, and AB—symbolizing diversity and fusion. These principles are intricately woven into every piece. The designs reflect an aesthetic that balances elegance and simplicity while viewing jewelry as more than an accessory—a form of personal expression and connection.
The highlight of the event was the introduction of the new SURROUND collection, inspired by Hiroshi Yoshimura’s 1986 ambient music album of the same name. Designer K Li explored the subtle relationships between individuals and their environments, crafting silver-enwrapping-gold forms to embody these intimate connections. As K noted, “Through intertwining and enveloping designs, we examine the emotional dependencies that arise
between people and their surroundings, as well as the relationship between the human body and jewelry itself.”
For ABOAB co-founder Mischa Yan, the event was a moment of reflection: “Seeing all eight collections displayed together shows how the brand has evolved while maintaining itsessence. Each collection tells its own story, yet they’re all connected by themes of nature, art, and human connection.” Guests were invited to trace the brand’s journey from its minimalist INTIMACY collection to the organic, nature-inspired TEN CHI series and beyond.
Looking ahead, ABOAB shared its vision for the future, emphasizing deeper connections with its audience and new creative horizons. “Sustainability will play a bigger role in how we create,” said Mischa. “We also want to collaborate across disciplines, pushing boundaries to keep our designs fresh and meaningful.”
K Li also reflected on the emotional narratives behind their work: “Jewelry is more than just an object—it’s a way to tell stories and capture moments. Moving forward, we aim to create pieces that continue to resonate on a personal level, blending tradition with contemporary aesthetics.”
As the holiday season approaches, ABOAB invites everyone to celebrate its 5 years and explore the collections with exclusive holiday deals – the perfect opportunity to shop meaningful gifts and discover the year’s best offers on ABOAB website.
Photos: Courtesy of ABOAB
