Amer Mohamad: Future is now

Haljine Yanina Couture @yaninacouture Accessories Yana Markova @yanamarkovaofficial

Moda i njeno kretanje kroz vreme, kao i kreativni procesi koji te promene prate, društveni su fenomeni koji nam govore o društvenoj sceni i promenama koje se unutar društva dešavaju. Neretko su društveni procesi jedva primetni, ali je moda tu da ih oseća i da jasno ukaže na njih. Moda ima zadatak da aktivno uključi marginalne subkulture u svoju oblast, dajući život i vidljivost koji su se rodili na ulici.

Drag queens subkultura predstavlja duboki društveni fenomen. Njegove svelte i blistave vizuelne manifestacije zasnovane su na teškim životnim putevima ljudi koji pripadaju pomenutoj subkulturi. Drag zajednica prešla je dug put od skrivanja do pojavljivanja na modnim pistama. Mnoge jake ličnosti doprinele su tome: RuPaul i njegov TV-show “RuPaul’s Drag Race”, Beeban i njen film “To Wong Foo Thanks for Everything, Julie Newmar”, José Julio Sarria, osnivač Imperial Court System-a i mnogi drugi.

Haljina Yanina Couture @yaninacouture Accessories Yana Markova @yanamarkovaofficial

Karakteristike drag kulture predstavljaju samoizražavanje kroz boje, teksture, oblike i sjaj, samopouzdanje i samoljublje, a kada su u pitanju fotografije one poseduju oštrinu, obraća se pažnja na svaki segment ponaosob. Svaka kraljica želi da zablista kao super zvezda i za to koristi sva moguća vizualna sredstva: skupu odeću, složene teksture, perje, kristali, prenaglašene frizure, upadljiva šminka. Upravo je ta želja, da modeli zablistaju kao dijamant, inspirisala fotografa Amera Mohamada za njegovo novo snimanje. Look-ovi kreirani od strane tima šminkera Denis-a Kartashov-a i Miriyam Osmanova-e koja je bvila žadužena za kosu, ne ostavljaju sumnju da će izabrani modeli privući veliku pažnju. Šik kaljine, detalji od perja, neočekivani vibrantni printove, teksture i svelte svečane boje – recept su da postanete superzvezda, primadona, prava kraljica bala.

Haljine Yanina Couture @yaninacouture Accessories Yana Markova @yanamarkovaofficial

Fotografije sa zlatnim minđušama odnose se na drevnu kulturu egipatskih sveštenica – krug izabranih žena obdarenih moći i lepote, poštovanih i obožavanih. Fotograf je uzeo u obzir sve ove vrednosti drag queens kulture kada je organizovao snimanje.

RuPaul-ov čuveni citat glasi ‘’Ako ne možete da volite sebe kako ćete voleti nekog drugog”? On ističe da vizuelni sjaj i pozitivno samoizražavanje podstiču unutrašnju hrabrost i snažno samopouzdanje – osnovne karakteristike svih drag kraljica u njegovom žuvotu. Nije li to ono što svako od nas želi da postane?

Minđuše Yana Markova @yanamarkovaofficial Accessories Yana Markova @yanamarkovaofficial

English here:

Fashion and its internal creative processes are a social phenomenon that reflects social scene and changes taking place in society. Often these processes are still barely noticeable, but fashion already feels them and tries to reflect. It actively includes marginal subcultures in its field, gives new public life to the grassroot trends that were born on the streets.

The drag queens subculture is a deeply social phenomenon. Its EXTRA , bright, juicy, glittery manifestations are based on the hard life paths of the people included in it. Drag community has come a long way from underground balls to appearing on the main catwalks of the fashion industry. Many strong personalities contributed to this: RuPaul and his TV-show “RuPaul’s Drag Race”, Beeban Kidron and her movie “To Wong Foo Thanks for Everything, Julie Newmar”, José Julio Sarria, the founder of the Imperial Court System, and many others.

Haljina Say No More @saynomore.moscow Accessories Yana Markova @yanamarkovaofficial

Distinctive features of the drag queens culture are vivid self-expression through colors, textures, shapes and brilliance, self-confidence and self-love, sharpness of the image and utmost attention to each element of the image. Each queen wants to shine like a superstar and uses all possible visual means for this: expensive outfits, complex textures, feathers, crystals, bizarre hairstyles, eye-catchy but filigree makeup.

It was this desire to shine like a diamond that inspired photographer Amer Mohamad for his new shoot. Bright looks created in a team of make-up artist Denis Kartashov and hairstylist Miriyam Osmanova leave no doubt who will be the center of attention of any event. Chic dresses, feather decor, fancy shapes and textures, bright festive colors – here is the recipe of becoming a superstar, prima donna, a real queen of the ball.

Haljina Say No More @saynomore.moscow Accessories Yana Markova @yanamarkovaofficial

Golden images with a chain earrings refer to the ancient culture of Egyptian priestesses – a circle of chosen women endowed with power and beauty, revered and deified. The photographer was thinking about all these values of drag queens culture while stylizing the shoot.

RuPaul’s famous quote is “If you can’t love yourself, how in the hell are you going to love somebody else?”. It says that brightness and extraordinary self-expression translate an inner courage and a strong self-confidence – the essential features of every queen of her life. Isn’t that what each of us want to become?

Haljina Yanina Couture @yaninacouture; Accessories Yana Markova @yanamarkovaofficial