Nedelja mode u Londonu 2024. predstavila je Eral, kineski brend koji je redefinisao svet ženskih jakni od perja spajajući funkcionalnost sa rafiniranom elegancijom. Sa fokusom na osnaživanje moderne radne žene, Eralova kolekcija za zimu 2024. ukrala je pažnju u hotelu Waldorf Hilton, gde je modni svet svedočio majstorskoj lekciji u elegantnom dizajnu i inovativnim materijalima—savršeno za predstojeće zimske mesece.

Poznat po svojim premium jaknama od perja, Eral je dugo bio sinonim za kvalitet i inovacije. Ove sezone, brend je otišao korak dalje prilagođavajući svoje dizajne jedinstvenim potrebama profesionalne žene. Kolekcija isijava samopouzdanje, s oštrim siluetama i elegantnim linijama, što je čini savršenom za važne sastanke ili opuštene kancelarijske dane.

Svaki komad iz kolekcije ističe Eral majstorstvo u tehnologiji tkanina, kombinujući sibirsko perje od guske s modernim dizajnom. Prilagođena specifično za telesne oblike azijskih žena, kolekcija prikazuje savremeni pristup funkcionalnosti bez kompromisa u stilu.

Paleta boja koju je Eral odabrao ove sezone je hrabra, a istovremeno svestrana. Bogate nijanse kosmičkog srebra, trkačke plave i ankaranske crvene dominiraju kolekcijom, pri čemu svaki komad nudi nešto jedinstveno, ali i koherentno. Ove boje, u kombinaciji sa minimalističkom dizajnerskom filozofijom, pružaju profesionalnim ženama garderobu koja odražava njihovu snagu i individualnost.

Ono što je zaista izdvojilo Eral kolekciju bila je pažnja posvećena detaljima. Strukturalni plaštovi i krojeni trench kaputi isticali su se suptilnim akcentima poput žakardnih printova i sjajnih završnih obrada. Ovi komadi isijavaju tihu sofisticiranost, savršenu za prosvetljenu ženu koja ceni stil i praktičnost.

Inovacija tkanina je srž ove kolekcije. Eralova upotreba samogrejućeg Nyrox perja, nudi više od samog zagrevanja—ovi komadi imaju antibakterijska svojstva i zadržavaju infracrvenu toplotu, što ih čini idealnim izborom za hladnije klime.

Sibirsko gušćje perje, poznato po punoj moći od 720+ i oceni čistoće od 1000+, osigurava da je svaki komad tako lagan kao i topao. Ova napredna tehnologija tkanina pruža ženama luksuzno iskustvo nošenja, čak i u najtežim zimskim uslovima.

Eral kolekcija ne fokusira se samo na spoljašnju odeću. Dizajni uključuju i svestrane komade za svakodnevno nošenje koji su laki za kombinovanje. Čiste linije i elegantnan kroj dominiraju kolekcijom, uz pažljivo postavljene odvojive 3D oznake koje dodaju dinamičan akcenat minimalističkoj estetici.

Od poslovnog sastanka do večernjeg izlaska, Eral kolekcija zima 2024. omogućava besprekornu tranziciju između profesionalnog i ličnog života. Nije reč samo o dobrom izgledu—već i o dobrom osećaju. Ova odeća je napravljena za ženu koja je u stalnom pokretu, pružajući savršenu ravnotežu između luksuza i praktičnosti.

Perspektiva urednika:

U Harper’s Bazaar-u, uvek tražimo kolekcije koje prevazilaze običan stil i utelovljuju nešto dublje—etiku koja rezonuje sa savremenom ženom. Eral kolekcija zima 2024. to postiže i više od toga. Pametna integracija inovativnih tkanina sa oštrim, sofisticiranim siluetama pruža ženama nešto što nadilazi modu—pruža im osnaživanje. Svaki komad je svedočanstvo snage jednostavnosti, ali ne beži od luksuznih detalja.

Eralova upotreba boje, tkanine i dizajna ne zadovoljava samo estetske potrebe profesionalne žene, već i funkcionalne zahteve njenog svakodnevnog života. Kolekcija nudi prelep kontrast između mekih, prirodnih tekstura i čistih, precizno krojenih linija—odraz ravnoteže koju svaka moderna žena teži između svojih profesionalnih i ličnih svetova.

Sa svojim prvim predstavljanjem na Nedelji mode u Londonu, Eral je sigurno ostavio snažan utisak na međunarodnoj modnoj sceni. Prisutnost brenda na prethodnim nedeljama mode u Parizu i Milanu govori mnogo o njegovom rastućem uticaju, a ova kolekcija zima 2024. dodatno učvršćuje Eralovu poziciju kao globalnog trendsetera modnih jakna od perja.

Dok brend nastavlja da pravi korake na globalnoj sceni, Eral dokazuje da je više od imena u svetu jakni od perja. To je brend koji razume žene—osnažujući ih dizajnima koji su jednako inteligentni koliko i lepi. Radujemo se da vidimo kako će Eral nastaviti da pomera granice i redefiniše značenje oblačiti se za uspeh.

English here:

Eral Elevates Professional Winterwear at 2024 London Fashion Week

London Fashion Week 2024 saw the arrival of Eral, a Chinese brand that has redefined the landscape of women’s down jackets by blending functionality with refined elegance. With a focus on empowering the modern working woman, Eral’s Winter 2024 collection stole the spotlight at the Waldorf Hilton Hotel, where the fashion world witnessed a masterclass in sleek design and innovative materials—perfect for the upcoming winter months.

Known for its premium down apparel, Eral has long been synonymous with quality and innovation. But this season, the brand went further by tailoring its designs to address the unique needs of the professional woman. The collection exudes confidence, featuring sharp silhouettes and elegant lines, making it perfect for those high-powered boardroom meetings or casual office days. Each piece from the collection highlights Eral’s mastery in fabric technology, blending Siberian goose down with forward-thinking design. Tailored specifically for Asian women’s body shapes, the collection showcases a modern approach to functionality without sacrificing style.

The colour palette Eral chose this season is bold yet versatile. Rich shades of cosmic silver, racing blue, and Ankara red dominate the collection, each piece offering something unique yet cohesive. These colours, paired with a minimalist design philosophy, provide professional women with a wardrobe that reflects their strength and individuality.

What truly set Eral’s collection apart was the attention to detail. Structured capes and tailored trench coats were highlighted with subtle accents like jacquard patterns and luminous finishes. These pieces exude a quiet sophistication, perfect for the discerning woman who values style and practicality.

Fabric innovation is at the heart of this collection. Eral’s use of self-heating Nyrox down, woven with natural volcanic rock, offers something more than just warmth—these pieces provide antibacterial properties and infrared heat retention, making them the ultimate choice for colder climates.
The Siberian goose down, renowned for its fill power of 720+ and a cleanliness rating of 1000+, ensures that each garment is as lightweight as it is warm. This cutting-edge fabric technology gives women a luxurious wearing experience, even in the harshest winter weather.

Eral’s collection doesn’t just focus on outerwear. The designs also include versatile everyday pieces that are easy to wear and mix-and-match. Clean lines and elegant curves dominate the collection, with thoughtfully placed detachable 3D hanging tags adding a dynamic flair to an otherwise minimalist aesthetic.

From the boardroom to an evening out, Eral’s Winter 2024 collection provides a seamless transition between professional and personal life. It’s not just about looking good—it’s about feeling good too. These clothes are made for the woman who is constantly on the move, offering the perfect balance between luxury and practicality.

Editorial Perspective:

At Harper’s Bazaar, we’re always on the lookout for collections that transcend mere style to embody something deeper—an ethos that resonates with today’s modern woman. Eral’s Winter 2024 collection achieves this and more. The clever integration of innovative fabrics with sharp, sophisticated silhouettes offers women something that goes beyond fashion—it offers them empowerment. Each piece is a testament to the power of simplicity, yet it doesn’t shy away from luxurious details.

Eral’s use of color, fabric, and design serves not only the aesthetic needs of the professional woman but also the functional demands of her daily life. The collection offers a beautiful juxtaposition of soft, natural textures and clean, defined tailoring—a reflection of the balance every modern woman seeks between her professional and personal worlds.

With its first showcase at London Fashion Week, Eral has certainly made a strong entrance into the international fashion scene. The brand’s presence at past fashion weeks in Paris and Milan speaks volumes about its growing influence, and this Winter 2024 collection reinforces Eral’s position as a global trendsetter in fashionable down jackets.

As the brand continues to make strides on the global stage, Eral proves that it is more than just a name in down apparel. It’s a brand that understands women—empowering them with designs that are as intelligent as they are beautiful. We look forward to seeing how Eral continues to push boundaries and redefine what it means to dress for success.

Foto: Promo