Virgil Abloh lansira besplatni kurs za izgradnju i promovisanje brendova

Dizajner je odlučio da svoje iskustvo podeli besplatno.

Kreativni direktor kompanije Louis Vuitton i osnivač brenda Off-White, Virgil Abloh lansirao je besplatni online kurs koji će pomoći svima koji žele da osnuju i promovišu svoje brendove.

Projekat, nazvan “Free Game”, učesnike će koštati samo vremena i truda. Tokom kursa, Virgil Abloh će lično pričati o svom iskustvu stvaranja sopstvenog brenda, a takođe će deliti korisne materijale svojih prijatelja i glavnih ličnosti iz modne industrije.

„Kao deo moje dugogodišnje inicijative da dizajn, umetnost i kulturu učinim dostupnijim mladim crnim dizajnerima i onima iz različitih manjina, želeo sam da im pomognem da ostvare svoje snove o stvaranju i promociji sopstvenog brenda“, rekao je Abloh. “Lansiram ovu platformu za širok pristup informacijama i mentorstva. Tačni koncepti i alati koje sam koristio u okviru svoje karijere otvoreni su za sve. Besplatno je. Stalno ću ažurirati ovu stranicu da bih poboljšao pristupačnost.“

Na platformi već možete naučiti kako da kreirate sopstvene otiske, kako i gde da pokrenete sajt, kako da registrujete zaštitni znak, pa čak i kako da smislite ime za brend. Dizajner obećava da će se sajt stalno ažurirati novim važnim informacijama koje će mladim dizajnerima pomoći da svoje ideje ožive.

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“FREE GAME”… my mass but personal mentorship concept is now live. the number 1 question i often get asked is, how did i start my career? it’s a real question that is my responsibility to answer because that’s information and resources i had yearned for as a kid every time. information is for the young. the youth will always win.⁣ ⁣ i was raised on BET Rap City, the basement freestyles, Source and Stress Magazine. Like Lil Wayne or Cam’ron saying “F Mike, till I had seen him, i hadn’t seen Thriller”🤯✨. i didn’t need a Magritte painting to understand surrealism. the color of my skin puts conceptual art in my blood. Arthur Jafa, Mafuz and are dropping a Zoom on that later, but even with the degrees that i obtained, what was most defining for my education that and those videos up there. that inspired this new education series i just launched called “FREE GAME”. ⁣ when i see the disparities in education provided to black people and people of color entering into creative disciplines, it strengthens my position that this is one of the front lines that needs immediate change. using my career as the first roadmap, you’ll find “FREE GAME” on my website. ⁣ ⁣ sorry but, big questions require long answers.⁣ ⁣ all @post_____modern logic® ~ link in bio to find the whole project.

A post shared by @ virgilabloh on Oct 16, 2020 at 4:06am PDT